Karaoke Star – interactive PC game

Project: Kellogg’s Karaoke Star PC-game

Briefing: Development and production of an innovative PC-game on CD-Rom as in-pack promotion.

Challenge: Transferring the classic, analog DVD Karaoke sing and game fun concept to the digital computer environment. Taking media trends like internet 2.0, facebook, Youtube, sing/talent shows, etc. into consideration. Full exploitation of all additional capabilities of digital platform (PC/laptop): microphone, camera, speakers, on- and offline, integration of video, animation, recording of singers voice, creating and personalizing own music video clips.

Result: A next generation interactive Karaoke game concept. On 4 CD’s, with a total of 16 titles of the latest chart hits for Karaoke singing. Exciting fun and entertainment, solo or together with friends:

  • Sing Karaoke and record your own voice
  • Scan in your face with your webcam or use an existing photo file
  • Change your hair, eyes, lips,  glasses to create a hilarious star or freak look for your avatar
  • Your singing intensity interactively animates your avatars live face expressions
  • Your avatar moves interactively with the music, you can add your own moves and dance choreography
  • Many stylish and funky star outfits and stage designs to choose from
  • The user creates a complete animation sequence like a real music video
  • The music video animation file can be played over and over and sent to/shared with friends

Product: Interactive PC game on CD-Rom. 4 different CD’s to collect, 16 music titles in total, format: 120 mm CD-Rom, 4c printed.

Quantity: 2.280.000 CD‘s

Client: Kellogg’s Deutschland (Germany) GmbH

Markets: Germany/Austria/Switzerland

Clients description:



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