Lussile mama – a new fashion line

Client: LUSSILE – Athens
Project: Strategic Marketing Consultancy

Briefing: Identification of additional revenue potential within and around the LUSSILE core target group.

Challenge: Greece’s economy is experiencing the most severe crisis. Retaining customers and finding natural growth perspectives from within the existing loyal customer base is vital during recession times.

Result: Creation of a new fashion line for pregnant women: LUSSILE mama.
The new line is set to hit the heart of the LUSSILE target group where it could not attract parts of it before: pregnant women. Instead of loosing fashionistas to other brands once they become pregnant, LUSSILE now has an attractive collection to offer to their customers in this market sub-segment.

Product: Marketing Consultancy & Brand Development

Previous: KitKat break box for real,- | Next: ACO Italy – POS display