Lussile mama – a new fashion line
Client: LUSSILE – Athens
Project: Strategic Marketing Consultancy
Briefing: Identification of additional revenue potential within and around the LUSSILE core target group.
Challenge: Greece’s economy is experiencing the most severe crisis. Retaining customers and finding natural growth perspectives from within the existing loyal customer base is vital during recession times.
Result: Creation of a new fashion line for pregnant women: LUSSILE mama.
The new line is set to hit the heart of the LUSSILE target group where it could not attract parts of it before: pregnant women. Instead of loosing fashionistas to other brands once they become pregnant, LUSSILE now has an attractive collection to offer to their customers in this market sub-segment.
Product: Marketing Consultancy & Brand Development
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