Lussile – Greek fashion brand

Client: LUSSILE – Athens
Project: Marketing Consultancy

Briefing: Guiding and reviewing marketing and sales activities, loyalty programs, activating new sales tools, sharpening the brands image while setting up strategies to exploit new client groups.

Challenge: Greece’s economy is experiencing the most severe crisis. Many companies will not survive this. LUSSILE has set their minds to use this crisis to reform their marketing approach and strengthen their bonds to the clients.

Result: Brand new IPad2 installed in shops as marketing instrument for polls, to collect new customer data, to activate special rebates and collect facebook “likes” in return. Radio campaign. Further activities to be launched. Work in progress since March 2011

Product: Marketing Consultancy & Campaign Development

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